Words of Wisdom from TheCamel

200 Miles an Hour but Really Hard to Park

Shane Hodge • April 29, 2016

The Bugatti Veyron Super Sport – wow what a car! Top speed of Warp Factor 6, and can also stop so fast that your head has to play catch up with your body when the brakes are applied. 16 cylinders, 4 turbochargers, and you can pick one up for the bargain price of 1.5 million dollars. But sad to say, it’s sold out so better luck next time. Considering an oil change costs $20,000 and a new set of four tires is $25,000, well it might not be a bad thing there are none left. But hang on, did I tell you they are really hard to park?

So you have to ask yourself what use would these cars be? Like the average speed on the highways all over the world (except the German Autobahn) is 60 miles an hour and the Veyron can do that before it thinks about second gear and it has 6 more gears to go! It has a ground clearance of a whopping 4.6 inches, so say oops and find another way when faced with the speed bumps of today’s suburbia. Did I also say unless you’re at the front door of any 5-star luxury hotel, it’s really hard to park!

Some people love them and laid down the hard cold cash to get one, but they are not exactly driving them around with the partner, kids and Muffin the pet poodle. But hang on, it has no back seat so forget the kids.

Yes, 200 miles an hour might be fun and exciting, but it can also be useless except for the privileged few. I think if you had a quiet moment alone they might also whisper, “fun but really hard to park!”

The big question? Do you have a 200 MPH website that’s really hard to park? Or maybe you’re thinking about one?

It’s a really good question, and I must admit we see a lot of them. Websites that have got so much flash boom and bang that you would think that Steven Spielberg advised them, sites that have so many twists and turns to find information that you wonder if frustration was the reason behind the site rather than information!

These sites have Forums, plus log ins, plus lots of brochures, plus enough videos to rival You Tube, plus plus, plus everything else you can imagine, and oh my absolute favorite words and words and words that will make the Encyclopedia Britannica look like a magazine.

Yep, all these things can make a site looks like it can do 200 miles an hour, but gee it’s difficult to park!

The Bugatti Veyron might be “oh so nice” in the garage but if a quick trip to 7/11 is on the cards, I think the BMW parked next to it might get the nod for the brisk little sojourn. It will do the job just fine and still looks sexy.

So what’s a website really supposed to do? It’s supposed to promote your business, give people enough information that will allow them to make a choice on booking or buying and it has to be a great first impression, that’s it.
Maybe, instead of getting into a design that will go 200 mph? Maybe, it’s best to look at a design that’s like a BMW – still fast, still sexy, but you can easily park it!

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