Like a never ending roller-coaster of color, text and pictures, that is my day as I walk past so many PC screens at TheCamel.Co®. Super designers working their fingers to the bone, left click, right click on the poor abused mouse. And on the odd occasion I stop and take a long look at some of these awesome designs and the websites that will soon be greeting potential customers of the website owner.
Like hello, word after word, sentence after sentence, scrolling down the page. Descriptions of products and business that reads like those bad old English plays, or love letters from highly depressed love birds that haven’t seen each other for years back in the day (You know, before FB and Instagram where an emoticon has replaced having to describe how you really feel). Flowery words, common statements, things that make the potential booker or buyer of services scream in pain and jump to another site looking to be fulfilled by great website content. What do I mean? Standard statements such as “Our Highly Reliable and Efficient” or “ When looking for a reliable” and what about “Comfortable Surroundings Ideal For” that are then followed up by line after line of content that really doesn’t grab anybody’s attention but more importantly have no triggers to activate the buyers’ credit cards to be launched from their wallet and joyfully numbers are entered and a purchase is made. Yes, you can spend a fortune on making a new website the most awesome first impression , a real lights, camera and buyers’ action, but then, when it comes to the message? Quite often it’s, “Yep, we can just use the existing text”. Well, that was okay back in the day when people were watching the television size PC screens pretending, they were working, but now? Well, it’s all on the phone or tablet. People have the patience of a Mayfly (just in case you didn’t know, they are born, make babies and die in a 24-hour period) so you need to have great content that grab attention.
First, maybe get a professional to write, let the moths be free from your wallet or bend that credit card a little further and hire a pro to get it sensational for you. Second? Get to the point, make it like the trailer of a movie rather than the whole show, tell ‘em what you need to tell ‘em and show them how to get it or book it. Big Hugs from TheCamel.Co®
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