Ok, I’m standing in front of you, I put my hand behind my back and ask you to tell me how many fingers I’m holding up. Now if your name is Superman that’s just way too easy as the good old X-ray vision will take over, and if you’re the famous Las Vegas magician David Copperfield? No problem give me a harder task you will say.
But if you’re just a poor little no super human talent designer fromTheCamel.co™? It’s going to be a real big guess and most of the time you’re going to be wrong. Let’s pray no money is bet on this mind reading exercise.
But boys and girls it still gets me that every single day our wonderful customers are asking how many fingers they have behind their back when it comes to designing and building a brand spanking new Customer Attraction Program (website to those still stuck back in the day).
I actually asked around the office today, “What is the number one painful part of your day” I was shocked it was not driving to work in traffic, not being paid enough money, no Panadol left in the medicine cabinet for a hangover. No. The number complaint yelled out in unison?
“We are not Mind Readers” and that’s what you have to be to tell people how many fingers they have behind their back!
Is there a miracle you might be asking? Well I’m glad you did, yes folks there is a superpower available for us mere mortals, a tool so powerful it can turn the average day into pure joy and happiness for our designers. What is that Super Power? Where do you get it? Is it hard to find?It’s called a “Design Brief Sheet” and its downloadable form our website, how simple and easy is that, and I’m sure many other zillions of people in the graphics business world have something the same.
Yes, download the little form or in our case we make it easy you can complete it online, click a button and it will automatically be sent to the good old Camel. Fill out all those little boxes, attach the pretty pictures heck you can even give us links to sites that have sent you into rapture and then we can go about creating your masterpiece with no need for therapy or Valium. So please next time you’re about to build a brand new graphically inspired business building Extravaganza, think of the mental health of those that are going to build it for you and fill out that brief form.
You will be happy at the goodness you have done for mankind, then you can take the hand from behind your back and shake the one that has created that awesome first impression.
Enjoy the day and remember no Second Chance on a First Impression.
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