Well, the
news is finally out. No more avoiding it, running away from it. No special
software or magic potions can help you. What am I talking about?
Yes folks, Google has finally put its foot down (How many times you ask) and like it or not, if your site gets good news, bad news, any news must stay on the site or social media page and you have to manage it. Try anything shifty or shonky and it’s not going to help your rankings.
For me, I have always been a firm believer that sticks and stones will break my bones, but names will never hurt me, and the great thing about bad news is it gives me the chance to share good news.
But I’m a permanent optimist and humbly I am also a marketer. So, it’s a skill I should have and am lucky, other business would be the same and be able to handle the occasional bit of customer venom.
What about the average butcher, baker, candle stick maker out there? What can they do when the customer offloads the unhappy pills on the website or social media pages?
You know what I’m talking about, those reviews that are not nice, can be a bit caustic and automatically send the fear of business ruin up your spine, when you read what nasty things some people can write.
It doesn’t matter that some of those might be real or some might be from ex-employees, ex-partners, ex-romantic moments they are nasty, and you have to do something about them.
Now, the normal thing is a scream, followed by where do I get the magic potion to delete them, and be weary there is people on the internet that will take your money saying they can use pixie dust and make things disappear. Well, it’s not true.
As I said from the start, you have no choice now.
You must work on these moments of sadness and disappointment.
Why do we breathe and wait? Because you might end up writing something nasty back.
No matter what, stay calm and reply with dignity even though you want to sometimes let fly. But, remember others are going to read what you say. Offer a “Sorry” if it was a problem with product or service, offer a solution, ask for a reply, and reply to that. Keep the conversation going until you get a smile.
And the ultimate goal? The critical review turns into a star review about the way you handled it.
A good question now and something to think about, “Do you have Facebook Messenger linked to your Duda Website ?” TheCamel.co™ developers have created a Duda widget just for that, so why not give them a buzz and have it installed.
So, as my dear old mum (RIP) used to say? Good Better Best, Never Let It Rest, until your Good is Better, and your Better Best.
Hugs from TheCamel.Co®
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