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The Elevator Pitch

Shane Hodge • March 29, 2018
Elevator Pitch

A very wise man once told me that if I can’t tell people what my business is all about in 30 seconds, I need to practice harder. Yes, this wise old man was describing what’s commonly referred to as, “The Elevator Pitch”.

So, what is it really? Well, good old Wikipedia tells us this: " An elevator pitch, elevator speech, or elevator statement is a short description of an idea, product, company, or oneself that explains the concept in a way such that any listener can understand it in a short period of time. This description typically explains who the product/company is for, what it does, why it is needed, and how it will get done. "

And the whole idea is you should be able to do that in the same time it takes for an elevator ride, so between 30 seconds and two minutes.


I thought a lot about that today. Why? Well, as a Major fulfilment partner of the Duda Platform we look at literally hundreds and hundreds of websites every month as they get built at TheCamel.Co® , and today, you know what I thought? Have we gotten to the point where a website has to be like an elevator pitch? And then I looked at a bunch of sites with that in mind and I was, to be honest, shocked.

So many of these sites ramble on and on, show me a bunch of pretty pictures, have so much Wikipedia waffling text on the front page or they have none. Only a select few actually got the point right in my face of that very first page and hooked me into an attitude of, “ WOW I want to know more ” or, “ Where do I sign? ” The elevator pitch is surely missing. Now, you might be thinking, but hey it’s a showcase, the front page is like the front door before people go inside and have a good look around and see what they see and then make a choice if they want to contact us and do business. We must show people, pictures of our food, our place, our products, our services, our buildings, our children, dog, cat or pony! People must be given the chance to browse. Well folks I’m here to tell you, your website is no longer a library!

It’s a first web impression marketing machine and that first page they hit better be an elevator pitch of what you’re all about, what you can do to satisfy their needs, how you will do that and press here to get it done.

And you need to think that’s all this is going to excite them enough and have a call to action button right within eyes reach on the Duda Website to press and email or call you.

And you need to think that’s all this is going to excite them enough and have a call to action button right within eyes reach to press and email or call you. You must start to think when you’re in what-do-I-want-my-website-to-look-like mode be stimulated by that quick elevator ride, there will be no scrolling down on this page so make sure it’s all right smack in their face. Think of a 21-inch screen, a ten-inch tablet and a six-inch phone.

Use that space TheCamel.Co® develops for you as your first web impression about your business and ask yourself what do I want potential customers to see in 30 seconds and make them buy the book and not join the library!


Hugs from TheCamel.Co®

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By Shane Hodge December 3, 2024
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