Words of Wisdom from TheCamel

It’s Time to Turn on The Lights.

Shane Hodge • February 1, 2017

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” - Steuart H. Britt

Yes folks, a lot of business today are winking at customers in the dark. No nice way of putting it and it’s about time you turn on the lights.

Yes, I know you have spent the cookie jar on the brand new super sexy website. I also know that you are spending money every single month on SEO, Social Media Marketing maybe even pay per click. You might have an AdSense account that’s crippling your credit card and still you’re not lining up to put a deposit on that Ferrari from the awesome profits of your business!

Well maybe, just maybe, you are getting the people to look at that super sexy website. Maybe you are also ranking well on the good old google search. Yes, that dark room maybe full of men and women ready to joyously receive that wink, but as the title goes…It’s time to turn on the lights.

I see it so often when I look at a business stats whilst they are offloading to me over good old skype, I hear the cry, “I’m getting traffic, why am I not getting sales”, or “why do people look at my website and quicker than you can say lost sale, they leave?”

Well maybe, just maybe, when they go to that super sexy website that’s all they see. Yes, it looks sensational, has all the latest flashy video sliders, awesome pictures of you, testimonials from super happy customers. But something must be missing, what would that be? Incentive.

Yes, a great website, Google rankings, PPC, Social Media Marketing even AdSense are all designed to do one thing. What is that you might say? Well, they are designed to send people to your website, once they have achieved that, their job is done. What’s the next job? Give the customer a reason to call you, to book, to make a reservation, to ask for a visit, take a test drive, give them an…Incentive.

With our websites, it’s easy we have a feature called InSite. It can be a pop up, it can be activated by time of day, device type, geo locations, all sorts of ways. It can be activated when somebody gets to your site first time, second time, or every time. What they will then see is an offer, an incentive, a discount, whatever you like. If the website is the hook? A super special awesome designed correctly programmed InSite will be the bait.

An InSite incentive is the light of your website, a special offer. Yes, that’s the wink to show them you’re interested. So, make it part of your advertising ideas each month. Look at special events you can link to promotions, think about what second time customers are looking for, think about the sort of discounts a first-time customer might want to see, think of announcements, news, anything. Just start turning on the lights of that website for all to see.

And who knows that first wink? Might end up with a date or even more!

Hugs from T heCamel.co™

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