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Love could be just around the corner!

Shane Hodge • July 1, 2016
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Did you know 14 million couples define themselves as having a long distance relationship,3.75 million married couples are in a long distance relationship and 75 % of all engaged couples have been (at some point) in a long distance relationship. 10 % of all marriages in the United States started out as a long distance relationship. Wow Love is in the air.

Well get ready for the tissues as I prod your memory with the title of a great Movie ABOUT LDR’s. “Sleepless in Seattle”. What a tear Jerker LRD Movie that was. Meg Ryan and Tom Hank’s were two lost lovers bought together first by a radio program and then via email and finally from coast to coast meeting in the middle with one huge Kleenex moment Line, “We Better Go, Shall We” atop the Empire State Building, ahhh so Romantic.

So what is the Sleepless in Seattle market of the Internet? What brings people together from Coast to Coast, Country to Country? Ecommerce. There are 12-24 million e-commerce stores selling products on the internet around the world today. This sounds like a huge number and an incredibly competitive market, but surprisingly only a small subset, 650,000 stores, are selling more than $1,000 US annually. The vast majority of online stores are simply not generating any meaningful revenue.

Yes, those that do have a great LDR, make it work but statistically only a few make it to a truly worthwhile relationship. But like a lot of boys and girls watching Sleepless in Seattle we in Business all hope and pray that maybe it will be like that someday in our relationships, and somebody our customers will sweep us into their arms and say, “We better Go, Shall we”
But the point behind this blog today is not to promote Ecommerce, the point of my blog today is to say, “Hey” what about the Guys and Gals that live close by, maybe they are ready and waiting for love to? Why are you sending signals across the planet when Love could be just around the corner?

Are you running your SEO Like an LDR? Are you using keywords and phrases to sell steaks in Paris when your restaurant is in the suburbs of Oceanside in California? Are you promoting your discounted Tyres in Uzbekistan when the customers drive past your store in Sydney Road in Coburg? Do you deliver Pizza to Budapest from your corner store in Sunnyvale?
Is your whole SEO and Google Strategy more of an LDR than Local? Do you have a website full of key phrases like, “Best Vegetarian Pizza California” rather than “Best Vegetarian Pizza, Smith Street, Finleyville” what about, “Discount Tyres Victoria” rather than “Discounted Tyres, Smith Street Collingwood”?

How to avoid an LDR with your business in Google? What magnificent secrets are those spam emails from Russia trying to share with you after you spend $1000’s? Well folks I’m going to share it with you, something that has been passed down to me from Generation to Generation and I’m not going to ask you to email me for it.

The Secret? Think like your customers do and create your keywords like that. Wow So Simple huh. Yep, if your Billy Blog Customer sitting at home consoling yourself whilst watching Sleepless in Seattle and feel the need for a Pizza to satisfy your emotional status, what would you type in Google to find the place to stop the Hunger Pangs? If you looking at a set of tyres balder than the Rocks head, what words would you place in the Google Search Box to find a place to replace those round black road holding Rubber?

I will guarantee you it would not be an LDR Sentence, it will be a deep and meaningful, close to where you are plea for satisfaction.
Get Local with your Keywords and Phrases, stop looking for Love in all the wrong places, get local and have more of those moments when your customers pick up your product, look at your menu, and whisper…

“We better Go, Shall we”

Big Hugs from TheCamel.co™

By Shane Hodge December 3, 2024
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By Shane Hodge November 1, 2024
Ah, the digital agency dream! The freedom to set your own hours, the thrill of building something from scratch, and the joy of staying in bed all day because your motivation decided to take a vacation. We've all been there. One moment you're ready to conquer the world, and the next, you're contemplating if you can run your business from under the covers. Fear not, fellow business warriors! Here’s a guide to reigniting that spark when your get up and go has got up and gone. 1. The Snooze Button Tango First things first, let's address the elephant in the room: the snooze button. It's tempting, isn't it? Just one more tap and you can dream a little longer about that tropical island getaway. But here's a tip: place your alarm clock across the room. This way, you'll have to physically get out of bed to turn it off. By the time you've stumbled across the room, you're halfway to being a functioning human. Plus, it's a great way to practice your morning dance moves! 2. Coffee: The Elixir of Life If motivation had a flavor, it would undoubtedly be coffee. There's something magical about that first sip that transforms you from a groggy zombie into a semi-alert human. So, brew yourself a cup of your favorite blend and let the caffeine work its wonders. If you're not a coffee person, tea or a refreshing smoothie can do the trick too. The key is to find your personal elixir that kickstarts your day. 3. Dress for Success (Even if No One Will See You) Working from home has its perks, like wearing pajamas all day. But sometimes, a lack of motivation stems from feeling too comfortable. Try dressing up as if you're heading to an important meeting. It might sound silly, but putting on your "power outfit" can boost your confidence and productivity. Plus, you never know when an impromptu video call might happen! 4. The To-Do List: Your New Best Friend When you're feeling overwhelmed, a to-do list can be your savior. Start with small, manageable tasks and gradually work your way up to the big ones. There's nothing more satisfying than crossing items off your list. It's like a mini celebration each time you do it. And if you're feeling extra adventurous, add "make a to-do list" to your list just so you can cross it off immediately. Instant success! 5. Dance Like Nobody's Watching Sometimes, all you need is a little music to lift your spirits. Create a playlist of your favorite upbeat songs and have a dance party in your living room. Not only will it boost your mood, but it's also a fun way to get some exercise. Remember, the goal is to have fun, so let loose and dance like nobody's watching (because they probably aren't). 6. Phone a Friend When motivation is low, reach out to a fellow entrepreneur or a friend who understands the struggle. A quick chat can provide a fresh perspective and remind you that you're not alone. Plus, sharing a laugh or two can work wonders for your mood. Just make sure the conversation doesn't turn into a marathon gossip session! 7. Reward Yourself Set small goals throughout the day and reward yourself when you achieve them. Whether it's a piece of chocolate, a short walk outside, or a few minutes of scrolling through your favorite social media, having something to look forward to can keep you motivated. Just be careful not to let the rewards overshadow the work! 8. Watch TheCamel.co Live Stream Replays Shameless Promotion, LOL, at least you can have a laugh rather than be miserable. In conclusion, when your get up and go has got up and gone, remember that it's perfectly normal to have off days. The key is to find what works for you and embrace the journey with a sense of humor. After all, laughter is the best motivator. So, get up, get moving, and show the world what you're made of! Hugs from TheCamel
By Shane Hodge September 27, 2024
Yes we have to pay humans (How dare they ask for money some ask) But Folks In a world where artificial intelligence is rapidly advancing, it's easy to imagine a future where robots are designing our logos, creating our advertisements, and even picking out the perfect shade of blue for our websites. But before we hand over our graphic design tools to our silicon-based friends, let's take a moment to appreciate why humans are still the reigning champions of creativity in the design world. Spoiler alert: it’s not just because we can appreciate a good cup of coffee while working! The Human Touch : More Than Just Opposable Thumbs AI might be able to churn out designs faster than you can say "Helvetica," but it lacks the human touch. There's something about the way a human designer can capture emotion, tell a story, and connect with an audience that AI just can't replicate. It's like comparing a hand-knitted sweater from grandma to a mass-produced one from a factory. Sure, they both keep you warm, but only one comes with a side of love and a hint of mothballs. Creativity : The Unpredictable Muse AI is great at following patterns and algorithms, but creativity often thrives on breaking the rules. Human designers have the ability to think outside the box, color outside the lines, and occasionally spill coffee on the canvas, creating a masterpiece by accident. AI, on the other hand, would probably just short-circuit at the sight of a coffee stain. Humor : The Secret Ingredient Let's face it, AI doesn't have a sense of humor. It might be able to generate a pun or two, but it doesn't understand the nuances of wit and sarcasm. Human designers can infuse humor into their work, making it relatable and memorable. After all, who doesn't love a good visual pun? Just imagine an AI trying to design a funny cat meme—it would probably end up with a picture of a toaster. Empathy : Designing with Heart Graphic design is not just about making things look pretty; it's about understanding the audience and designing with empathy. Humans have the ability to put themselves in others' shoes (or flip-flops, if that's your thing) and create designs that resonate on a deeper level. AI might be able to analyze data, but it can't feel the joy of a child seeing their favorite cartoon character or the nostalgia of a retro design. The Happy Accidents Some of the best designs come from happy accidents—those unexpected moments of brilliance that occur when a designer is experimenting and playing around. AI is programmed to avoid mistakes, but humans know that sometimes, a little chaos can lead to something extraordinary. It's like the time you accidentally added too much chili to your soup and discovered a new favorite dish. The Human Connection At the end of the day, design is about connecting with people. Human designers have the ability to build relationships, understand client needs, and collaborate in ways that AI simply can't. Plus, humans are much better at handling client feedback without overheating or needing a reboot. In conclusion, while AI is a fantastic tool that can assist in the design process, it lacks the creativity, empathy, and humor that make human designers truly exceptional. So, the next time you're admiring a beautifully crafted logo or a cleverly designed ad, remember to thank the human behind the screen. After all, we're the ones who can appreciate the finer things in life—like a perfectly brewed cup of coffee and a well-timed joke. Love & Hugs from TheCamel
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