Did you know 14 million couples define themselves as having a long distance relationship,3.75 million married couples are in a long distance relationship and 75 % of all engaged couples have been (at some point) in a long distance relationship. 10 % of all marriages in the United States started out as a long distance relationship. Wow Love is in the air.
Well get ready for the tissues as I prod your memory with the title of a great Movie ABOUT LDR’s. “Sleepless in Seattle”. What a tear Jerker LRD Movie that was. Meg Ryan and Tom Hank’s were two lost lovers bought together first by a radio program and then via email and finally from coast to coast meeting in the middle with one huge Kleenex moment Line, “We Better Go, Shall We” atop the Empire State Building, ahhh so Romantic.
So what is the Sleepless in Seattle market of the Internet? What brings people together from Coast to Coast, Country to Country? Ecommerce. There are 12-24 million e-commerce stores selling products on the internet around the world today. This sounds like a huge number and an incredibly competitive market, but surprisingly only a small subset, 650,000 stores, are selling more than $1,000 US annually. The vast majority of online stores are simply not generating any meaningful revenue.
Yes, those that do have a great LDR, make it work but statistically only a few make it to a truly worthwhile relationship. But like a lot of boys and girls watching Sleepless in Seattle we in Business all hope and pray that maybe it will be like that someday in our relationships, and somebody our customers will sweep us into their arms and say, “We better Go, Shall we”
But the point behind this blog today is not to promote Ecommerce, the point of my blog today is to say, “Hey” what about the Guys and Gals that live close by, maybe they are ready and waiting for love to? Why are you sending signals across the planet when Love could be just around the corner?
Are you running your SEO Like an LDR? Are you using keywords and phrases to sell steaks in Paris when your restaurant is in the suburbs of Oceanside in California? Are you promoting your discounted Tyres in Uzbekistan when the customers drive past your store in Sydney Road in Coburg? Do you deliver Pizza to Budapest from your corner store in Sunnyvale?
Is your whole SEO and Google Strategy more of an LDR than Local? Do you have a website full of key phrases like, “Best Vegetarian Pizza California” rather than “Best Vegetarian Pizza, Smith Street, Finleyville” what about, “Discount Tyres Victoria” rather than “Discounted Tyres, Smith Street Collingwood”?
How to avoid an LDR with your business in Google? What magnificent secrets are those spam emails from Russia trying to share with you after you spend $1000’s? Well folks I’m going to share it with you, something that has been passed down to me from Generation to Generation and I’m not going to ask you to email me for it.
The Secret? Think like your customers do and create your keywords like that. Wow So Simple huh. Yep, if your Billy Blog Customer sitting at home consoling yourself whilst watching Sleepless in Seattle and feel the need for a Pizza to satisfy your emotional status, what would you type in Google to find the place to stop the Hunger Pangs? If you looking at a set of tyres balder than the Rocks head, what words would you place in the Google Search Box to find a place to replace those round black road holding Rubber?
I will guarantee you it would not be an LDR Sentence, it will be a deep and meaningful, close to where you are plea for satisfaction.
Get Local with your Keywords and Phrases, stop looking for Love in all the wrong places, get local and have more of those moments when your customers pick up your product, look at your menu, and whisper…
“We better Go, Shall we”
Big Hugs from TheCamel.co™
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