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Silence is NOT Golden, CRM makes your Business Loud

Shane Hodge • August 2, 2019
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It's been a week of it. What am I talking about? A week of the same old questions. It goes like this, "Oh guru of business building, please share with us your secrets to success".

Okay, that was a joke. Just thought I would make the opening sentence a little more movie tone. Nobody actually asked, I just read a lot of Facebook posts like that. But, it's a question asked by many, and it's usually accompanied by other questions of a digital nature.

"Should I use LinkedIn, should I run FB ads, what's better – Instagram or Facebook, should I write a blog, what's your thoughts on Google Ads, do you think a DIY Site Builder is a good idea", and last but not least my, all-time favorite, "how do I get more leads?" Okay, now I will shove some question marks in so as to make the "write properly" mob happy ???? There ya go.

What would be my answer to these questions? What pearls of wisdom would this old wise one share with his digital admirers? (Wow, I like that!)

Well, to be honest, they are all good, but it's horses for courses thing, digital marketing.

Where do your customers come from? What do they read? Where do they post their moments of family madness, quotes of distinction, pictures of the latest family gathering or embarrassing weekend party? Those that book or buy your awesome products or services, what is their choice of internet trolling?

If you can answer those questions, you're halfway there on the best place to invest your hard-earned cash on the gambling table of digital marketing.

But? Yes, my superstar fellow business builders, there is a BIG BUT. Do you actually know your market? Have you asked questions, studied your orders, or have you basically kept silent?

Have you sold things, delivered them and never asked for feedback? Do you make posts on your LinkedIn, FB or Instagram and its really just ads that make your page look like an overstuffed letterbox of promotional flyers?

Do you have a CRM (Customer Relationship Management) program that screams for customer feedback and information rather than a "silence is golden" program that takes their money, then you sit back in your comfy chair sipping on a latte waiting for another golden opportunity?

Okay, I will get all serious now, enough of the flippant rambling.

One of the greatest systems you can implement in your business is a CRM program that includes a consistent follow-up agenda. It will give you so much data to make some noise and get more bookings and buyers. You will be on a first-name basis with all the best places in town.

And the best part? It will even remind you. Wow!

But a CRM costs money. You will be screaming as your latte goes down the wrong way. Fear not my fellow believers, the old google search will deliver the goods when you type "free" whilst looking for a CRM program to help you make some noise or you can spend some money, the choice will be yours.

The main thing? As they say at Nike, "Just Do It"! Get a CRM for your business. Start making some noise , get the information you need to find the customers that book or buy your product, and then? Follow Up! Follow up your existing customers and sell them more, as guess what? That's also free. Wow! If you do it properly, FB and Instagram will be for happy snaps and not your hard-earned cash.

Hugs to all from TheCamel.Co®

By Shane Hodge December 3, 2024
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By Shane Hodge November 1, 2024
Ah, the digital agency dream! The freedom to set your own hours, the thrill of building something from scratch, and the joy of staying in bed all day because your motivation decided to take a vacation. We've all been there. One moment you're ready to conquer the world, and the next, you're contemplating if you can run your business from under the covers. Fear not, fellow business warriors! Here’s a guide to reigniting that spark when your get up and go has got up and gone. 1. The Snooze Button Tango First things first, let's address the elephant in the room: the snooze button. It's tempting, isn't it? Just one more tap and you can dream a little longer about that tropical island getaway. But here's a tip: place your alarm clock across the room. This way, you'll have to physically get out of bed to turn it off. By the time you've stumbled across the room, you're halfway to being a functioning human. Plus, it's a great way to practice your morning dance moves! 2. Coffee: The Elixir of Life If motivation had a flavor, it would undoubtedly be coffee. There's something magical about that first sip that transforms you from a groggy zombie into a semi-alert human. So, brew yourself a cup of your favorite blend and let the caffeine work its wonders. If you're not a coffee person, tea or a refreshing smoothie can do the trick too. The key is to find your personal elixir that kickstarts your day. 3. Dress for Success (Even if No One Will See You) Working from home has its perks, like wearing pajamas all day. But sometimes, a lack of motivation stems from feeling too comfortable. Try dressing up as if you're heading to an important meeting. It might sound silly, but putting on your "power outfit" can boost your confidence and productivity. Plus, you never know when an impromptu video call might happen! 4. The To-Do List: Your New Best Friend When you're feeling overwhelmed, a to-do list can be your savior. Start with small, manageable tasks and gradually work your way up to the big ones. There's nothing more satisfying than crossing items off your list. It's like a mini celebration each time you do it. And if you're feeling extra adventurous, add "make a to-do list" to your list just so you can cross it off immediately. Instant success! 5. Dance Like Nobody's Watching Sometimes, all you need is a little music to lift your spirits. Create a playlist of your favorite upbeat songs and have a dance party in your living room. Not only will it boost your mood, but it's also a fun way to get some exercise. Remember, the goal is to have fun, so let loose and dance like nobody's watching (because they probably aren't). 6. Phone a Friend When motivation is low, reach out to a fellow entrepreneur or a friend who understands the struggle. A quick chat can provide a fresh perspective and remind you that you're not alone. Plus, sharing a laugh or two can work wonders for your mood. Just make sure the conversation doesn't turn into a marathon gossip session! 7. Reward Yourself Set small goals throughout the day and reward yourself when you achieve them. Whether it's a piece of chocolate, a short walk outside, or a few minutes of scrolling through your favorite social media, having something to look forward to can keep you motivated. Just be careful not to let the rewards overshadow the work! 8. Watch TheCamel.co Live Stream Replays Shameless Promotion, LOL, at least you can have a laugh rather than be miserable. In conclusion, when your get up and go has got up and gone, remember that it's perfectly normal to have off days. The key is to find what works for you and embrace the journey with a sense of humor. After all, laughter is the best motivator. So, get up, get moving, and show the world what you're made of! Hugs from TheCamel
By Shane Hodge September 27, 2024
Yes we have to pay humans (How dare they ask for money some ask) But Folks In a world where artificial intelligence is rapidly advancing, it's easy to imagine a future where robots are designing our logos, creating our advertisements, and even picking out the perfect shade of blue for our websites. But before we hand over our graphic design tools to our silicon-based friends, let's take a moment to appreciate why humans are still the reigning champions of creativity in the design world. Spoiler alert: it’s not just because we can appreciate a good cup of coffee while working! The Human Touch : More Than Just Opposable Thumbs AI might be able to churn out designs faster than you can say "Helvetica," but it lacks the human touch. There's something about the way a human designer can capture emotion, tell a story, and connect with an audience that AI just can't replicate. It's like comparing a hand-knitted sweater from grandma to a mass-produced one from a factory. Sure, they both keep you warm, but only one comes with a side of love and a hint of mothballs. Creativity : The Unpredictable Muse AI is great at following patterns and algorithms, but creativity often thrives on breaking the rules. Human designers have the ability to think outside the box, color outside the lines, and occasionally spill coffee on the canvas, creating a masterpiece by accident. AI, on the other hand, would probably just short-circuit at the sight of a coffee stain. Humor : The Secret Ingredient Let's face it, AI doesn't have a sense of humor. It might be able to generate a pun or two, but it doesn't understand the nuances of wit and sarcasm. Human designers can infuse humor into their work, making it relatable and memorable. After all, who doesn't love a good visual pun? Just imagine an AI trying to design a funny cat meme—it would probably end up with a picture of a toaster. Empathy : Designing with Heart Graphic design is not just about making things look pretty; it's about understanding the audience and designing with empathy. Humans have the ability to put themselves in others' shoes (or flip-flops, if that's your thing) and create designs that resonate on a deeper level. AI might be able to analyze data, but it can't feel the joy of a child seeing their favorite cartoon character or the nostalgia of a retro design. The Happy Accidents Some of the best designs come from happy accidents—those unexpected moments of brilliance that occur when a designer is experimenting and playing around. AI is programmed to avoid mistakes, but humans know that sometimes, a little chaos can lead to something extraordinary. It's like the time you accidentally added too much chili to your soup and discovered a new favorite dish. The Human Connection At the end of the day, design is about connecting with people. Human designers have the ability to build relationships, understand client needs, and collaborate in ways that AI simply can't. Plus, humans are much better at handling client feedback without overheating or needing a reboot. In conclusion, while AI is a fantastic tool that can assist in the design process, it lacks the creativity, empathy, and humor that make human designers truly exceptional. So, the next time you're admiring a beautifully crafted logo or a cleverly designed ad, remember to thank the human behind the screen. After all, we're the ones who can appreciate the finer things in life—like a perfectly brewed cup of coffee and a well-timed joke. Love & Hugs from TheCamel
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