Hey fellow stormtroopers, put your hand up if you have become addicted to Netflix in these Covid locked up times? You're not alone. I will need therapy when this is all over I tell you. Netflix, old movies, documentaries, even the low-budget singing and dancing love flicks my wife forces me to watch. Yes, so big huge shoutout to Reed Hastings and Marc Randolph for their Netflix vision.
Ok, enough of the Netflix promotion. Where was I going? Ah yes, movies and secret sauce. I'm good now.
Supporting my addiction, I was watching “The Founder” awesome movie about Ray Croc and the Mcdonald's Story. Great acting by Micheal “I'm Batman” Keaton. Yep a lot people say OMG, what a shark, he stole the idea bla bla, I just yell Beetle Juice twice as I'm scared to say it three times and focus on his brilliant marketing skills and passion for the “secret sauce“.
Ditto when I start to think of another take-away giant, KFC and I remember Colonel Harland Sanders (have they made a movie about him?) and his passion for those “secret eleven herbs and spices”.
Having spent time with both those fine eating establishments as a humble servant I can tell you that both secret sauces, ”Mcdo Secret Big Mac Sauce” and ”KFC 11 Herbs and Spices” were super popular. I mean even my puppies loved it when I got home they would go insane licking and smelling the stuff that embedded my very pores. But, like hello, billions of burgers are sold all over the planet. Many a cock-a-doodle-doo (chickens) were sent to finger lickin’ good heaven to support the Colonel’s cause! Ray Croc and Colonel Sanders’ new how-to-make secret sauce and boy of boy, the new how-to-promote it.
Both made empires with borrowed money, preached the gospel of secret sauce with a passion and no sooner than you could say “Beetlejuice” (only twice) they were zillionaires. Ray Croc kept going, but the Colonel sold out but the legend still lives on.
Now ask yourself, are the Mcdo burgers really that great? Is KFC honestly finger lickin’ good as it’s awesome or is it because there are not enough napkins so no choice you have to lick? Do you really care? It's quick, it fills a hole. There are a zillion other places that give you the “break you deserve today” (that was a
Mcdo Jingle
back in the day). There are chicken places on every street making the claim they have the best chicken you will ever eat, but they didn't have you humming “
Get a Bucket of Chicken
” with kids smiling and heading to that nearest chicken bucket spinning sign and ordering up big.
Yes, my fellow lovers of life, Mcdo and KFC do what so many others all over the planet do, and the secret is not just the sauce or the 11 herbs and spices, the real secret sauce is the TOTAL package. They know it, they promote it, and it's made them bigger and better above all those that do the same.
So, (drum roll please) what is your “Secret Sauce”?
No doubt when we do a google search for what you do, there are zillions of others in the same business. So what makes you finger lickin’ good? What is it about you that makes people think they deserve a break today, or totally agree when you say, “We got it all for you”?
So, whilst you’re at home in these Covid times, wondering what is gunna be the game changer, to get you in front ahead of the game? Ask yourself, “What is your Secret Sauce”, ”What is it about you and your business that's different and above the crowd”, ”What makes the great, great”. Then, put that in your about us on your web page, promote it on Facebook, make a
YouTube Video
singing it.
Your goal? Is just like the most famous Mcdonalds ad campaign of all time. Your customers will be thinking, “I’m lovin‘ it” when they think about you.