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What’s Your Secret Sauce?

Shane Hodge • September 3, 2020
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Hey fellow stormtroopers, put your hand up if you have become addicted to Netflix in these Covid locked up times? You're not alone. I will need therapy when this is all over I tell you. Netflix, old movies, documentaries, even the low-budget singing and dancing love flicks my wife forces me to watch. Yes, so big huge shoutout to Reed Hastings and Marc Randolph for their Netflix vision.

Ok, enough of the Netflix promotion. Where was I going? Ah yes, movies and secret sauce. I'm good now.

Supporting my addiction, I was watching “The Founder” awesome movie about Ray Croc and the Mcdonald's Story. Great acting by Micheal “I'm Batman” Keaton. Yep a lot people say OMG, what a shark, he stole the idea bla bla, I just yell Beetle Juice twice as I'm scared to say it three times and focus on his brilliant marketing skills and passion for the “secret sauce“. 

Ditto when I start to think of another take-away giant, KFC and I remember Colonel Harland Sanders (have they made a movie about him?) and his passion for those “secret eleven herbs and spices”.

Having spent time with both those fine eating establishments as a humble servant I can tell you that both secret sauces, ”Mcdo Secret Big Mac Sauce” and ”KFC 11 Herbs and Spices” were super popular. I mean even my puppies loved it when I got home they would go insane licking and smelling the stuff that embedded my very pores. But, like hello, billions of burgers are sold all over the planet. Many a cock-a-doodle-doo (chickens) were sent to finger lickin’ good heaven to support the Colonel’s cause! Ray Croc and Colonel Sanders’ new how-to-make secret sauce and boy of boy, the new how-to-promote it.

Both made empires with borrowed money, preached the gospel of secret sauce with a passion and no sooner than you could say “Beetlejuice” (only twice) they were zillionaires. Ray Croc kept going, but the Colonel sold out but the legend still lives on.

Now ask yourself, are the Mcdo burgers really that great? Is KFC honestly finger lickin’ good as it’s awesome or is it because there are not enough napkins so no choice you have to lick? Do you really care? It's quick, it fills a hole. There are a zillion other places that give you the “break you deserve today” (that was a Mcdo Jingle back in the day). There are chicken places on every street making the claim they have the best chicken you will ever eat, but they didn't have you humming “ Get a Bucket of Chicken ” with kids smiling and heading to that nearest chicken bucket spinning sign and ordering up big.

Yes, my fellow lovers of life, Mcdo and KFC do what so many others all over the planet do, and the secret is not just the sauce or the 11 herbs and spices, the real secret sauce is the TOTAL package. They know it, they promote it, and it's made them bigger and better above all those that do the same.

So, (drum roll please) what is your “Secret Sauce”? 

No doubt when we do a google search for what you do, there are zillions of others in the same business. So what makes you finger lickin’ good? What is it about you that makes people think they deserve a break today, or totally agree when you say, “We got it all for you”?

So, whilst you’re at home in these Covid times, wondering what is gunna be the game changer, to get you in front ahead of the game? Ask yourself, “What is your Secret Sauce”, ”What is it about you and your business that's different and above the crowd”, ”What makes the great, great”. Then, put that in your about us on your web page, promote it on Facebook, make a YouTube Video singing it.

Your goal? Is just like the most famous Mcdonalds ad campaign of all time. Your customers will be thinking, “I’m lovin‘ it” when they think about you.

Hugs to all from TheCamel.Co®   

By Shane Hodge December 3, 2024
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By Shane Hodge November 1, 2024
Ah, the digital agency dream! The freedom to set your own hours, the thrill of building something from scratch, and the joy of staying in bed all day because your motivation decided to take a vacation. We've all been there. One moment you're ready to conquer the world, and the next, you're contemplating if you can run your business from under the covers. Fear not, fellow business warriors! Here’s a guide to reigniting that spark when your get up and go has got up and gone. 1. The Snooze Button Tango First things first, let's address the elephant in the room: the snooze button. It's tempting, isn't it? Just one more tap and you can dream a little longer about that tropical island getaway. But here's a tip: place your alarm clock across the room. This way, you'll have to physically get out of bed to turn it off. By the time you've stumbled across the room, you're halfway to being a functioning human. Plus, it's a great way to practice your morning dance moves! 2. Coffee: The Elixir of Life If motivation had a flavor, it would undoubtedly be coffee. There's something magical about that first sip that transforms you from a groggy zombie into a semi-alert human. So, brew yourself a cup of your favorite blend and let the caffeine work its wonders. If you're not a coffee person, tea or a refreshing smoothie can do the trick too. The key is to find your personal elixir that kickstarts your day. 3. Dress for Success (Even if No One Will See You) Working from home has its perks, like wearing pajamas all day. But sometimes, a lack of motivation stems from feeling too comfortable. Try dressing up as if you're heading to an important meeting. It might sound silly, but putting on your "power outfit" can boost your confidence and productivity. Plus, you never know when an impromptu video call might happen! 4. The To-Do List: Your New Best Friend When you're feeling overwhelmed, a to-do list can be your savior. Start with small, manageable tasks and gradually work your way up to the big ones. There's nothing more satisfying than crossing items off your list. It's like a mini celebration each time you do it. And if you're feeling extra adventurous, add "make a to-do list" to your list just so you can cross it off immediately. Instant success! 5. Dance Like Nobody's Watching Sometimes, all you need is a little music to lift your spirits. Create a playlist of your favorite upbeat songs and have a dance party in your living room. Not only will it boost your mood, but it's also a fun way to get some exercise. Remember, the goal is to have fun, so let loose and dance like nobody's watching (because they probably aren't). 6. Phone a Friend When motivation is low, reach out to a fellow entrepreneur or a friend who understands the struggle. A quick chat can provide a fresh perspective and remind you that you're not alone. Plus, sharing a laugh or two can work wonders for your mood. Just make sure the conversation doesn't turn into a marathon gossip session! 7. Reward Yourself Set small goals throughout the day and reward yourself when you achieve them. Whether it's a piece of chocolate, a short walk outside, or a few minutes of scrolling through your favorite social media, having something to look forward to can keep you motivated. Just be careful not to let the rewards overshadow the work! 8. Watch TheCamel.co Live Stream Replays Shameless Promotion, LOL, at least you can have a laugh rather than be miserable. In conclusion, when your get up and go has got up and gone, remember that it's perfectly normal to have off days. The key is to find what works for you and embrace the journey with a sense of humor. After all, laughter is the best motivator. So, get up, get moving, and show the world what you're made of! Hugs from TheCamel
By Shane Hodge September 27, 2024
Yes we have to pay humans (How dare they ask for money some ask) But Folks In a world where artificial intelligence is rapidly advancing, it's easy to imagine a future where robots are designing our logos, creating our advertisements, and even picking out the perfect shade of blue for our websites. But before we hand over our graphic design tools to our silicon-based friends, let's take a moment to appreciate why humans are still the reigning champions of creativity in the design world. Spoiler alert: it’s not just because we can appreciate a good cup of coffee while working! The Human Touch : More Than Just Opposable Thumbs AI might be able to churn out designs faster than you can say "Helvetica," but it lacks the human touch. There's something about the way a human designer can capture emotion, tell a story, and connect with an audience that AI just can't replicate. It's like comparing a hand-knitted sweater from grandma to a mass-produced one from a factory. Sure, they both keep you warm, but only one comes with a side of love and a hint of mothballs. Creativity : The Unpredictable Muse AI is great at following patterns and algorithms, but creativity often thrives on breaking the rules. Human designers have the ability to think outside the box, color outside the lines, and occasionally spill coffee on the canvas, creating a masterpiece by accident. AI, on the other hand, would probably just short-circuit at the sight of a coffee stain. Humor : The Secret Ingredient Let's face it, AI doesn't have a sense of humor. It might be able to generate a pun or two, but it doesn't understand the nuances of wit and sarcasm. Human designers can infuse humor into their work, making it relatable and memorable. After all, who doesn't love a good visual pun? Just imagine an AI trying to design a funny cat meme—it would probably end up with a picture of a toaster. Empathy : Designing with Heart Graphic design is not just about making things look pretty; it's about understanding the audience and designing with empathy. Humans have the ability to put themselves in others' shoes (or flip-flops, if that's your thing) and create designs that resonate on a deeper level. AI might be able to analyze data, but it can't feel the joy of a child seeing their favorite cartoon character or the nostalgia of a retro design. The Happy Accidents Some of the best designs come from happy accidents—those unexpected moments of brilliance that occur when a designer is experimenting and playing around. AI is programmed to avoid mistakes, but humans know that sometimes, a little chaos can lead to something extraordinary. It's like the time you accidentally added too much chili to your soup and discovered a new favorite dish. The Human Connection At the end of the day, design is about connecting with people. Human designers have the ability to build relationships, understand client needs, and collaborate in ways that AI simply can't. Plus, humans are much better at handling client feedback without overheating or needing a reboot. In conclusion, while AI is a fantastic tool that can assist in the design process, it lacks the creativity, empathy, and humor that make human designers truly exceptional. So, the next time you're admiring a beautifully crafted logo or a cleverly designed ad, remember to thank the human behind the screen. After all, we're the ones who can appreciate the finer things in life—like a perfectly brewed cup of coffee and a well-timed joke. Love & Hugs from TheCamel
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