Words of Wisdom from TheCamel

With Mobile The Margin of Error? Is a matter of Inches!

Shane Hodge • July 21, 2015

Because in either game – life or football – the margin for error is so small. I mean, one half a step too late or too early and you don’t quite make it. One half second too slow, too fast and you don’t quite catch it. Al Pacino. Any Given Sunday Or a simpler version from Get Smart the TV Series. “Missed it by that Much” Yes folks the margin of error when trying to get your Company message across a Mobile screen is a matter of inches and you could miss it by “That Much” Why? Well frankly you only have a small amount of real estate on a mobile so you best focus on what’s important and what’s not, sadly a huge percentage miss the mark. People still don’t get it, you still have the main focus on 26 inches rather than 5, still thinking that all that Wikipedia information that only take a “little” room on the desktop is going to swallow a “Lot” of room on a Mobile Phone. Still not understanding that those sensational right across the screen images of the glitzy corporate foyer and sexy hammer models are not going be bothered with by the no patience Mobile, “I’m ready for Action” Searcher. Yes the margin of error in your Website Presence in this wonderful age is a matter of Inches. So the new buzz words that will assist you? “Dynamic Content” Wow sounds like a label on a new soap powder doesn’t it? You see after the dust has almost settled on the pros and cons of Responsive versus Dedicated mobile and Dynamic Content has risen as the design process you now use to make sure you win that game of inches. Responsive although showing a mobile view was still just a shrunk down version of what the big screen viewers were seeing, so you had the problem of really just keeping the stone age web builders in business! A dedicated Mobile site was really good and every Tom Dick and Harry with zero design experience but heaps of selling prowess was in the market to help you. But the problem became the opposite when tablet and desktop users wanted to play, they were all reaching for the reading glasses or using the long arm view. So along comes the Super Hero of Website design, ‘Dynamic Content” wow. So what is this super power that will save the world and take away the need to lose that Glamour Look by hanging reading glasses around your neck! Dynamic Content allows one website that caters for all inches, I can hear the scream from the Glitzy Web Builders office now, “Hello that’s responsive” ha ha we win. Well sorry it’s not, and you Mobile boy’s best go back to selling used cars. Dynamic Content gives the Big Screen Boys and Girls all that wonderful but sometimes useless information, flash and pretty pictures they sit up at nightime and read (Most Companies when designing a site think that happens) But when it comes to those that use the tablet as the weapon of choice for the Google dance? Tablet Content can be totally adjusted so the viewer only gets to see what’s important to them which is usually a loss of the Wikipedia info and some of the close up pictures of the shiny floors of a showroom or the model trying to make a hammer look sexy! When we get down to a Mobile Look? Well it’s all about, Call to Action” so you will most likely just see a logo, sexy background and the get to the point info with a call to action button asking that cheeky scary question, “Buy now” Which by the way? Is really what 80% of Mobile searchers really want to see. So in this Website Game we play, what are the Inches? 26, 10 and 5. Desktop, Tablet and Mobile and with Dynamic Content? You can arrange the players so you have a better chance of winning the Secure the Customer Game! Enjoy the day and remember no Second Chance on a First Impression, Get Mobile Hugs from TheCamel.co™

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The Secret to Great Customer Service: Ancient Wisdom for Modern Success

By Shane Hodge • December 3, 2024

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When Your Get Up and Go Has Got Up and Gone

By Shane Hodge • November 1, 2024

Ah, the digital agency dream! The freedom to set your own hours, the thrill of building something from scratch, and the joy of staying in bed all day because your motivation decided to take a vacation. We've all been there. One moment you're ready to conquer the world, and the next, you're contemplating if you can run your business from under the covers. Fear not, fellow business warriors! Here’s a guide to reigniting that spark when your get up and go has got up and gone. 1. The Snooze Button Tango First things first, let's address the elephant in the room: the snooze button. It's tempting, isn't it? Just one more tap and you can dream a little longer about that tropical island getaway. But here's a tip: place your alarm clock across the room. This way, you'll have to physically get out of bed to turn it off. By the time you've stumbled across the room, you're halfway to being a functioning human. Plus, it's a great way to practice your morning dance moves! 2. Coffee: The Elixir of Life If motivation had a flavor, it would undoubtedly be coffee. There's something magical about that first sip that transforms you from a groggy zombie into a semi-alert human. So, brew yourself a cup of your favorite blend and let the caffeine work its wonders. If you're not a coffee person, tea or a refreshing smoothie can do the trick too. The key is to find your personal elixir that kickstarts your day. 3. Dress for Success (Even if No One Will See You) Working from home has its perks, like wearing pajamas all day. But sometimes, a lack of motivation stems from feeling too comfortable. Try dressing up as if you're heading to an important meeting. It might sound silly, but putting on your "power outfit" can boost your confidence and productivity. Plus, you never know when an impromptu video call might happen! 4. The To-Do List: Your New Best Friend When you're feeling overwhelmed, a to-do list can be your savior. Start with small, manageable tasks and gradually work your way up to the big ones. There's nothing more satisfying than crossing items off your list. It's like a mini celebration each time you do it. And if you're feeling extra adventurous, add "make a to-do list" to your list just so you can cross it off immediately. Instant success! 5. Dance Like Nobody's Watching Sometimes, all you need is a little music to lift your spirits. Create a playlist of your favorite upbeat songs and have a dance party in your living room. Not only will it boost your mood, but it's also a fun way to get some exercise. Remember, the goal is to have fun, so let loose and dance like nobody's watching (because they probably aren't). 6. Phone a Friend When motivation is low, reach out to a fellow entrepreneur or a friend who understands the struggle. A quick chat can provide a fresh perspective and remind you that you're not alone. Plus, sharing a laugh or two can work wonders for your mood. Just make sure the conversation doesn't turn into a marathon gossip session! 7. Reward Yourself Set small goals throughout the day and reward yourself when you achieve them. Whether it's a piece of chocolate, a short walk outside, or a few minutes of scrolling through your favorite social media, having something to look forward to can keep you motivated. Just be careful not to let the rewards overshadow the work! 8. Watch TheCamel.co Live Stream Replays Shameless Promotion, LOL, at least you can have a laugh rather than be miserable. In conclusion, when your get up and go has got up and gone, remember that it's perfectly normal to have off days. The key is to find what works for you and embrace the journey with a sense of humor. After all, laughter is the best motivator. So, get up, get moving, and show the world what you're made of! Hugs from TheCamel

Why Humans Are Still the Picasso of Graphic Design in the Age of AI

By Shane Hodge • September 27, 2024

Yes we have to pay humans (How dare they ask for money some ask) But Folks In a world where artificial intelligence is rapidly advancing, it's easy to imagine a future where robots are designing our logos, creating our advertisements, and even picking out the perfect shade of blue for our websites. But before we hand over our graphic design tools to our silicon-based friends, let's take a moment to appreciate why humans are still the reigning champions of creativity in the design world. Spoiler alert: it’s not just because we can appreciate a good cup of coffee while working! The Human Touch : More Than Just Opposable Thumbs AI might be able to churn out designs faster than you can say "Helvetica," but it lacks the human touch. There's something about the way a human designer can capture emotion, tell a story, and connect with an audience that AI just can't replicate. It's like comparing a hand-knitted sweater from grandma to a mass-produced one from a factory. Sure, they both keep you warm, but only one comes with a side of love and a hint of mothballs. Creativity : The Unpredictable Muse AI is great at following patterns and algorithms, but creativity often thrives on breaking the rules. Human designers have the ability to think outside the box, color outside the lines, and occasionally spill coffee on the canvas, creating a masterpiece by accident. AI, on the other hand, would probably just short-circuit at the sight of a coffee stain. Humor : The Secret Ingredient Let's face it, AI doesn't have a sense of humor. It might be able to generate a pun or two, but it doesn't understand the nuances of wit and sarcasm. Human designers can infuse humor into their work, making it relatable and memorable. After all, who doesn't love a good visual pun? Just imagine an AI trying to design a funny cat meme—it would probably end up with a picture of a toaster. Empathy : Designing with Heart Graphic design is not just about making things look pretty; it's about understanding the audience and designing with empathy. Humans have the ability to put themselves in others' shoes (or flip-flops, if that's your thing) and create designs that resonate on a deeper level. AI might be able to analyze data, but it can't feel the joy of a child seeing their favorite cartoon character or the nostalgia of a retro design. The Happy Accidents Some of the best designs come from happy accidents—those unexpected moments of brilliance that occur when a designer is experimenting and playing around. AI is programmed to avoid mistakes, but humans know that sometimes, a little chaos can lead to something extraordinary. It's like the time you accidentally added too much chili to your soup and discovered a new favorite dish. The Human Connection At the end of the day, design is about connecting with people. Human designers have the ability to build relationships, understand client needs, and collaborate in ways that AI simply can't. Plus, humans are much better at handling client feedback without overheating or needing a reboot. In conclusion, while AI is a fantastic tool that can assist in the design process, it lacks the creativity, empathy, and humor that make human designers truly exceptional. So, the next time you're admiring a beautifully crafted logo or a cleverly designed ad, remember to thank the human behind the screen. After all, we're the ones who can appreciate the finer things in life—like a perfectly brewed cup of coffee and a well-timed joke. Love & Hugs from TheCamel