Words of Wisdom from TheCamel

Stop Being a Google Ghost

Shane Hodge • January 31, 2022

I can remember it like it was yesterday, laying there frozen in my bed, head under the sheets, slowly but surely lowering them so my eyes could peek into the darkness. My 10-year-old heart beating so fast looking at the shadow of the door, totally believing that I heard a creaking noise, and I could swear that I saw it open a little further. I would quickly duck my head back under the covers thinking it's here and it's coming to get me. I would let out a loud scream and within a minute my superman Dad would appear, the light would be switched on, the fear would be gone and I would be safe and secure. And my Dad would tell me and I would believe, “There are no such things as ghosts”.

Ok, how many of you my super troopers had nights like that? Where you totally believed things in the room would float across the ceiling, doors would open, and normally you would get these scary thoughts after you watched something on the TV, or read a book, or worse, your big brother or sister would set you up for the scary fall by telling you some ghost story just before you went to sleep. Yep, when you're a kid? Ghosts are pretty scary things.

But hey, even when we get older there is still a little ten-year-old that can jump out anytime we get a scary shock in a dark dingy place, otherwise, hello how could they make money out of horror movies? There is big money to be made in invisible things. Look at Ghostbusters, ghosts are a profit center LOL.

But what do horror movies and ghosts have to do with business? As this blog is called “Stop being a Google Ghost”, I best quickly make a connection. So what's a Google Ghost? It’s a business that cannot be seen in a google search and folks in the world we live in today, if your business is a google ghost, that's a no-profit horror movie! How’s that? Did I connect the dots?

A google ghost is invisible, makes no noise. What do you need to do? It is like my Superman Dad and turn on the lights, baby, make some noise, use your superpowers.

Superpowers you are saying? What are they? I'm glad you asked LOL. Yes folks, your superpowers for making sure you're not a google ghost are magical digital marketing tools. SEO and SEM are the true ghostbusters for google enlightenment.

Yes, a little bit of Search Engine Optimization and Search Engine Marketing will make sure you have a peaceful night sleep and not fear the dark. But “I can't afford that” is normally the cry. Well, TheCamel.co has heard your screams and we have created a whole bunch of programs that will make sure your business is not called Casper (yeah, he was a friendly ghost, I know).

But seeing as we are a friendly bunch at TheCamel.co, here are some awesome free tips to help you get the ball rolling and turn on the google light.

That website? Make sure all the pictures you have are sized right and load quickly, make sure you tag them with names your business can be identified with. When you write the content for that first web impression, always have keywords within the content that describe what your business does, what products or services you have. Always share your website URL within your Facebook page (you do have one don't you?) Get excited about hashtags.

Just those simple actions alone will be a big help in making sure that to google? You're no longer a ghost but starting to be visible.

But if you're after a total Super Natural Cleansing and really want to make sure nobody runs away screaming for the safety of your competition, all I can say is, who you gunna call?

TheCamel.co Digital Marketing Team, will make sure you're no longer a google ghost.

Hugs to all.

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The Secret to Great Customer Service: Ancient Wisdom for Modern Success

By Shane Hodge • December 3, 2024

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When Your Get Up and Go Has Got Up and Gone

By Shane Hodge • November 1, 2024

Ah, the digital agency dream! The freedom to set your own hours, the thrill of building something from scratch, and the joy of staying in bed all day because your motivation decided to take a vacation. We've all been there. One moment you're ready to conquer the world, and the next, you're contemplating if you can run your business from under the covers. Fear not, fellow business warriors! Here’s a guide to reigniting that spark when your get up and go has got up and gone. 1. The Snooze Button Tango First things first, let's address the elephant in the room: the snooze button. It's tempting, isn't it? Just one more tap and you can dream a little longer about that tropical island getaway. But here's a tip: place your alarm clock across the room. This way, you'll have to physically get out of bed to turn it off. By the time you've stumbled across the room, you're halfway to being a functioning human. Plus, it's a great way to practice your morning dance moves! 2. Coffee: The Elixir of Life If motivation had a flavor, it would undoubtedly be coffee. There's something magical about that first sip that transforms you from a groggy zombie into a semi-alert human. So, brew yourself a cup of your favorite blend and let the caffeine work its wonders. If you're not a coffee person, tea or a refreshing smoothie can do the trick too. The key is to find your personal elixir that kickstarts your day. 3. Dress for Success (Even if No One Will See You) Working from home has its perks, like wearing pajamas all day. But sometimes, a lack of motivation stems from feeling too comfortable. Try dressing up as if you're heading to an important meeting. It might sound silly, but putting on your "power outfit" can boost your confidence and productivity. Plus, you never know when an impromptu video call might happen! 4. The To-Do List: Your New Best Friend When you're feeling overwhelmed, a to-do list can be your savior. Start with small, manageable tasks and gradually work your way up to the big ones. There's nothing more satisfying than crossing items off your list. It's like a mini celebration each time you do it. And if you're feeling extra adventurous, add "make a to-do list" to your list just so you can cross it off immediately. Instant success! 5. Dance Like Nobody's Watching Sometimes, all you need is a little music to lift your spirits. Create a playlist of your favorite upbeat songs and have a dance party in your living room. Not only will it boost your mood, but it's also a fun way to get some exercise. Remember, the goal is to have fun, so let loose and dance like nobody's watching (because they probably aren't). 6. Phone a Friend When motivation is low, reach out to a fellow entrepreneur or a friend who understands the struggle. A quick chat can provide a fresh perspective and remind you that you're not alone. Plus, sharing a laugh or two can work wonders for your mood. Just make sure the conversation doesn't turn into a marathon gossip session! 7. Reward Yourself Set small goals throughout the day and reward yourself when you achieve them. Whether it's a piece of chocolate, a short walk outside, or a few minutes of scrolling through your favorite social media, having something to look forward to can keep you motivated. Just be careful not to let the rewards overshadow the work! 8. Watch TheCamel.co Live Stream Replays Shameless Promotion, LOL, at least you can have a laugh rather than be miserable. In conclusion, when your get up and go has got up and gone, remember that it's perfectly normal to have off days. The key is to find what works for you and embrace the journey with a sense of humor. After all, laughter is the best motivator. So, get up, get moving, and show the world what you're made of! Hugs from TheCamel

Why Humans Are Still the Picasso of Graphic Design in the Age of AI

By Shane Hodge • September 27, 2024

Yes we have to pay humans (How dare they ask for money some ask) But Folks In a world where artificial intelligence is rapidly advancing, it's easy to imagine a future where robots are designing our logos, creating our advertisements, and even picking out the perfect shade of blue for our websites. But before we hand over our graphic design tools to our silicon-based friends, let's take a moment to appreciate why humans are still the reigning champions of creativity in the design world. Spoiler alert: it’s not just because we can appreciate a good cup of coffee while working! The Human Touch : More Than Just Opposable Thumbs AI might be able to churn out designs faster than you can say "Helvetica," but it lacks the human touch. There's something about the way a human designer can capture emotion, tell a story, and connect with an audience that AI just can't replicate. It's like comparing a hand-knitted sweater from grandma to a mass-produced one from a factory. Sure, they both keep you warm, but only one comes with a side of love and a hint of mothballs. Creativity : The Unpredictable Muse AI is great at following patterns and algorithms, but creativity often thrives on breaking the rules. Human designers have the ability to think outside the box, color outside the lines, and occasionally spill coffee on the canvas, creating a masterpiece by accident. AI, on the other hand, would probably just short-circuit at the sight of a coffee stain. Humor : The Secret Ingredient Let's face it, AI doesn't have a sense of humor. It might be able to generate a pun or two, but it doesn't understand the nuances of wit and sarcasm. Human designers can infuse humor into their work, making it relatable and memorable. After all, who doesn't love a good visual pun? Just imagine an AI trying to design a funny cat meme—it would probably end up with a picture of a toaster. Empathy : Designing with Heart Graphic design is not just about making things look pretty; it's about understanding the audience and designing with empathy. Humans have the ability to put themselves in others' shoes (or flip-flops, if that's your thing) and create designs that resonate on a deeper level. AI might be able to analyze data, but it can't feel the joy of a child seeing their favorite cartoon character or the nostalgia of a retro design. The Happy Accidents Some of the best designs come from happy accidents—those unexpected moments of brilliance that occur when a designer is experimenting and playing around. AI is programmed to avoid mistakes, but humans know that sometimes, a little chaos can lead to something extraordinary. It's like the time you accidentally added too much chili to your soup and discovered a new favorite dish. The Human Connection At the end of the day, design is about connecting with people. Human designers have the ability to build relationships, understand client needs, and collaborate in ways that AI simply can't. Plus, humans are much better at handling client feedback without overheating or needing a reboot. In conclusion, while AI is a fantastic tool that can assist in the design process, it lacks the creativity, empathy, and humor that make human designers truly exceptional. So, the next time you're admiring a beautifully crafted logo or a cleverly designed ad, remember to thank the human behind the screen. After all, we're the ones who can appreciate the finer things in life—like a perfectly brewed cup of coffee and a well-timed joke. Love & Hugs from TheCamel