Like a bad birthmark from birth, love it or hate it, Facebook? We are stuck with it. Yes folks, Facebook reminds me of those movies where a virus takes over the world. People try and run and hide, but sooner or later, it will creep up and (WiFi permitting) get you, no matter where you hide.
With over 2 billion people on this planet now using it, best we accept our fate my fellow "click" likers and learn to at least put up with it. Or, we can master it and make it work for us.
Like it or not, Facebook can be an awesome tool for any business, big or small. But like websites, we can sometimes treat Social Media as a "set and forget". Okay, we have a page, the logo is on our website, let's focus on real business tools, can be the call of many business owners.
Your customers though? Well, they are a little more committed to that smartphone and all the wonders it can provide.
There is nothing worse than the moment they scream with joy noticing your business has that thumbs up logo. But the joy turns to boredom and a sigh when they visit your page and notice the last post was a picture from well over two years ago. Worse still if the only post they find is a really bad customer review from that person who was not pleased with their well-done steak being tough or super soapy car wash leaving smudges all over the place.
Yes, Facebook can be the promoter or destroyer of your business on Social Media. So, it's a really good idea if you learn the basics of maintaining a page.
Now, you will be saying, "oh great Camel, my Yoda of advice, how?" Well, the technology age has brought us some good, great and awesome things. Google being one of them, YouTube being another, and you can use both of them to do a search and then watch some awesome videos (for free yippee) that will make you an absolute master at the art of Social Media Management.
If your company's Facebook page has lots of likes, reviews, up to date daily informative posts that create engagement, well, I present to you the Gold Star and well done.
If your page falls into the no post since we made it mob? I think you best put down Candy Crush or Online Poker Star and get to work.
Big hugs from TheCamel.Co®
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