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You Had Me At Hello

Shane Hodge • August 6, 2018
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Lately, I have been doing something a little different when I look at some of the websites we create at TheCamel.Co®. Normally, I would spend time taking a real good long hard look, scrolling up and down, reading deeply, but now? I go for a “what’s unique” approach.

Here’s how I do it...

...I just walk past a designer’s screen and glimpse at a site and if it grabs my attention in the first instance, sort of like “You had me at hello moment” I take a second look at the site. What do I look for next? I look for another immediate gratification, I look for what’s “unique” about this business. What has the business owner written about themselves, what main headline is singing to me, and I’m here to tell you folks, this is where a lot of business websites, I believe, are way out of tune!

Let me use dentist as an example (we have had a run on dentists sites lately) so a lot of them tickled my fancy on the first glance test. I felt that “Wow, you got my attention baby” moment so I moved onto flirtation step number two looking for that headline that makes this one different than all the rest.

What did I see? Lots of quote that made me yawn.

“Gentle and Caring”

“Painless Professionals”

The list goes on. Immediately I thought to myself, “that’s what they all say” as let’s be honest, can you honestly say, my dear readers, that the majority of work performed by a dentist is totally painless? Yes, they smile and whisper sweet nothings in your ear, be gentle and caring, have sexy soothing music playing in the background, but? The dentist still hurts.

Now, at this stage would normally launch into my “We can fly to Mars but the dentist still hurts speech” but I will stay on script. But I am right in what I say.

So, when I looked at those headlines, I started to lose interest in the site. I kept asking, where is the Unique Selling Point here (USP’s baby)?

If you and I sat down and looked at 100 Dentist websites I would bet my lunch money that we would find most of them would use the attention grabbing (yawn) sentences as the start of the big pitch on why you should choose this dentist to play with your pearly whites over another.

What about, "No Pain No Gain"? Yes, a little twinge but what a smile you will have! Too Much? Ok, let's look at TheCamel.Co® , we design and build websites.

What is our USP? Our attention-grabbing headline?

We don’t build websites, we build “ Customer Attraction Programs ”.

We don’t build websites, we build “ First Web Impressions ”.

Are you getting it now?

So, do you market beds and bedding, or do you sell “Dream Machines”. What about the local tyres shop, do they sell and supply tyres? Or do they sell “Rolling Black Rubber Safety Machines”. Hamburgers? or “Full and Happy Tummy Supplies”

Ok, some may sound a little funny but at least they will get people attention and that’s what it’s all about – to make people stop, and look further, to see that you’re unique and want to know more.

So, grab a moment, sit back take a deep breath and ask yourself that questions, “What will be my USP? What will get them at Hello?”

Hugs from TheCamel.Co®

By Shane Hodge December 3, 2024
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By Shane Hodge November 1, 2024
Ah, the digital agency dream! The freedom to set your own hours, the thrill of building something from scratch, and the joy of staying in bed all day because your motivation decided to take a vacation. We've all been there. One moment you're ready to conquer the world, and the next, you're contemplating if you can run your business from under the covers. Fear not, fellow business warriors! Here’s a guide to reigniting that spark when your get up and go has got up and gone. 1. The Snooze Button Tango First things first, let's address the elephant in the room: the snooze button. It's tempting, isn't it? Just one more tap and you can dream a little longer about that tropical island getaway. But here's a tip: place your alarm clock across the room. This way, you'll have to physically get out of bed to turn it off. By the time you've stumbled across the room, you're halfway to being a functioning human. Plus, it's a great way to practice your morning dance moves! 2. Coffee: The Elixir of Life If motivation had a flavor, it would undoubtedly be coffee. There's something magical about that first sip that transforms you from a groggy zombie into a semi-alert human. So, brew yourself a cup of your favorite blend and let the caffeine work its wonders. If you're not a coffee person, tea or a refreshing smoothie can do the trick too. The key is to find your personal elixir that kickstarts your day. 3. Dress for Success (Even if No One Will See You) Working from home has its perks, like wearing pajamas all day. But sometimes, a lack of motivation stems from feeling too comfortable. Try dressing up as if you're heading to an important meeting. It might sound silly, but putting on your "power outfit" can boost your confidence and productivity. Plus, you never know when an impromptu video call might happen! 4. The To-Do List: Your New Best Friend When you're feeling overwhelmed, a to-do list can be your savior. Start with small, manageable tasks and gradually work your way up to the big ones. There's nothing more satisfying than crossing items off your list. It's like a mini celebration each time you do it. And if you're feeling extra adventurous, add "make a to-do list" to your list just so you can cross it off immediately. Instant success! 5. Dance Like Nobody's Watching Sometimes, all you need is a little music to lift your spirits. Create a playlist of your favorite upbeat songs and have a dance party in your living room. Not only will it boost your mood, but it's also a fun way to get some exercise. Remember, the goal is to have fun, so let loose and dance like nobody's watching (because they probably aren't). 6. Phone a Friend When motivation is low, reach out to a fellow entrepreneur or a friend who understands the struggle. A quick chat can provide a fresh perspective and remind you that you're not alone. Plus, sharing a laugh or two can work wonders for your mood. Just make sure the conversation doesn't turn into a marathon gossip session! 7. Reward Yourself Set small goals throughout the day and reward yourself when you achieve them. Whether it's a piece of chocolate, a short walk outside, or a few minutes of scrolling through your favorite social media, having something to look forward to can keep you motivated. Just be careful not to let the rewards overshadow the work! 8. Watch TheCamel.co Live Stream Replays Shameless Promotion, LOL, at least you can have a laugh rather than be miserable. In conclusion, when your get up and go has got up and gone, remember that it's perfectly normal to have off days. The key is to find what works for you and embrace the journey with a sense of humor. After all, laughter is the best motivator. So, get up, get moving, and show the world what you're made of! Hugs from TheCamel
By Shane Hodge September 27, 2024
Yes we have to pay humans (How dare they ask for money some ask) But Folks In a world where artificial intelligence is rapidly advancing, it's easy to imagine a future where robots are designing our logos, creating our advertisements, and even picking out the perfect shade of blue for our websites. But before we hand over our graphic design tools to our silicon-based friends, let's take a moment to appreciate why humans are still the reigning champions of creativity in the design world. Spoiler alert: it’s not just because we can appreciate a good cup of coffee while working! The Human Touch : More Than Just Opposable Thumbs AI might be able to churn out designs faster than you can say "Helvetica," but it lacks the human touch. There's something about the way a human designer can capture emotion, tell a story, and connect with an audience that AI just can't replicate. It's like comparing a hand-knitted sweater from grandma to a mass-produced one from a factory. Sure, they both keep you warm, but only one comes with a side of love and a hint of mothballs. Creativity : The Unpredictable Muse AI is great at following patterns and algorithms, but creativity often thrives on breaking the rules. Human designers have the ability to think outside the box, color outside the lines, and occasionally spill coffee on the canvas, creating a masterpiece by accident. AI, on the other hand, would probably just short-circuit at the sight of a coffee stain. Humor : The Secret Ingredient Let's face it, AI doesn't have a sense of humor. It might be able to generate a pun or two, but it doesn't understand the nuances of wit and sarcasm. Human designers can infuse humor into their work, making it relatable and memorable. After all, who doesn't love a good visual pun? Just imagine an AI trying to design a funny cat meme—it would probably end up with a picture of a toaster. Empathy : Designing with Heart Graphic design is not just about making things look pretty; it's about understanding the audience and designing with empathy. Humans have the ability to put themselves in others' shoes (or flip-flops, if that's your thing) and create designs that resonate on a deeper level. AI might be able to analyze data, but it can't feel the joy of a child seeing their favorite cartoon character or the nostalgia of a retro design. The Happy Accidents Some of the best designs come from happy accidents—those unexpected moments of brilliance that occur when a designer is experimenting and playing around. AI is programmed to avoid mistakes, but humans know that sometimes, a little chaos can lead to something extraordinary. It's like the time you accidentally added too much chili to your soup and discovered a new favorite dish. The Human Connection At the end of the day, design is about connecting with people. Human designers have the ability to build relationships, understand client needs, and collaborate in ways that AI simply can't. Plus, humans are much better at handling client feedback without overheating or needing a reboot. In conclusion, while AI is a fantastic tool that can assist in the design process, it lacks the creativity, empathy, and humor that make human designers truly exceptional. So, the next time you're admiring a beautifully crafted logo or a cleverly designed ad, remember to thank the human behind the screen. After all, we're the ones who can appreciate the finer things in life—like a perfectly brewed cup of coffee and a well-timed joke. Love & Hugs from TheCamel
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