Lately, I have been doing something a little different when I look at some of the websites we create at TheCamel.Co®. Normally, I would spend time taking a real good long hard look, scrolling up and down, reading deeply, but now? I go for a “what’s unique” approach.
...I just walk past a designer’s screen and glimpse at a site and if it grabs my attention in the first instance, sort of like “You had me at hello moment” I take a second look at the site. What do I look for next? I look for another immediate gratification, I look for what’s “unique” about this business. What has the business owner written about themselves, what main headline is singing to me, and I’m here to tell you folks, this is where a lot of business websites, I believe, are way out of tune!
Let me use dentist as an example (we have had a run on dentists sites lately) so a lot of them tickled my fancy on the first glance test. I felt that “Wow, you got my attention baby” moment so I moved onto flirtation step number two looking for that headline that makes this one different than all the rest.
“Gentle and Caring”
“Painless Professionals”
The list goes on. Immediately I thought to myself, “that’s what they all say” as let’s be honest, can you honestly say, my dear readers, that the majority of work performed by a dentist is totally painless? Yes, they smile and whisper sweet nothings in your ear, be gentle and caring, have sexy soothing music playing in the background, but? The dentist still hurts.
So, when I looked at those headlines, I started to lose interest in the site. I kept asking, where is the Unique Selling Point here (USP’s baby)?
If you and I sat down and looked at 100 Dentist websites I would bet my lunch money that we would find most of them would use the attention grabbing (yawn) sentences as the start of the big pitch on why you should choose this dentist to play with your pearly whites over another.
What about, "No Pain No Gain"? Yes, a little twinge but what a smile you will have! Too Much? Ok, let's look at TheCamel.Co® , we design and build websites.
We don’t build websites, we build “ Customer Attraction Programs
”.
We don’t build websites, we build “ First Web Impressions
”.
Are you getting it now?
So, do you market beds and bedding, or do you sell “Dream Machines”. What about the local tyres shop, do they sell and supply tyres? Or do they sell “Rolling Black Rubber Safety Machines”. Hamburgers? or “Full and Happy Tummy Supplies”
Ok, some may sound a little funny but at least they will get people attention and that’s what it’s all about – to make people stop, and look further, to see that you’re unique and want to know more.
Hugs from TheCamel.Co®
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